Friday, 23 September 2011
Thursday, 22 September 2011
Monday, 19 September 2011
Chosen Song - 'Tonight I Let You Go'
My group and I have chosen to go for a pop song for our media production. We have decided to go with this particular song because the lyrics are vague therefore we could compose many narratives to go along side them. Yet the lyrics still talk about emotions and situations to which many people can relate. We aim to conform to the typical conventions of pop music videos whilst still having some elements of other genres.
Information on The Colours
The Colours are a band from Reading made up by Tom Pickford, Tom Newman and Tony Folland. They have toured the UK to promote their debut single ‘Tonight I Let You Go’. They also promote themselves through Myspace where they have attracted 4567 ‘friends’ and the single ‘tonight I let you go’ has got 1,550 plays.
It is said that: “The single, ‘Tonight I Let You Go’ is a song about the trials of the heart in the formative years; the movement from one relationship to the other. But this isn’t a soppy love story; far from it. Planting a brave face on the inner discomfort exposed within the lyrics, this upbeat number puts a lighter spin on darker issues; and it’s a paradigm that becomes all the more apparent when you meet the band members themselves. Even in casual conversation a sense of youthful theatrics buoyed with an almost innocent optimism prevails to the forefront. It’s certainly an infectious combination, but perhaps uncertain whether this bravado is a natural virtue or concealing more fragile tendencies. Analysis of the lyrics gives more insight into this realm, and it is from here that they have an outlet to let hidden emotions run wild and free”
'Tonight I Let You Go' Lyrics - The Colours
Your empty promises
Stop filling up my mind while my loves’ away
Temptation calls me
To thisAnd loveless fools believe
Their guilty hearts still bleed
But their cold lifeless heart beats wear them out
[Chorus] Cause you’re the heart break that I couldn’t deal with
You were the mistake
That no-one could save me from
But I knowI’m better off leaving now
You are the only reason I want it more
You know I want to be on my own tonight
I just keep on running
You know I want to be on my own tonight
Tonight I let you go
My insecurities
Playing on my mind, colours never change
You should come back, come back, come back(And look for more)
But love that runs too deep
Stolen moments we couldn’t keep
You should go before the night time lets you down
[Chorus] Cause you’re the heart break that I couldn’t deal with
You were the mistake
That no-one could save me from
But I knowI’m better off leaving now
You are the only reason I want it more
You know I want to be on my own tonight
I just keep on running
You know I want to be on my own tonight
Tonight I let you go
Tonight I let you go
Heart break, heart break
Heart break (tonight I let you go)
Heart, heart break
Heart break, heart break, heart heart break
Tonight, heart break
Heart break, heart break, heart break, heart break, heart break
I just keep on running
You’re the heart break
I couldn’t deal with
You were the mistake that no-one could save me from
But I know I’m better off leaving now
You are the only reason I want it more
You know I want to be on my own tonight
I just keep on running
You know I want to be on my own tonight
Tonight I let you go
Tonight I let you go
Tonight I let you go
Sunday, 18 September 2011
Questionnaire & Results
I created a questionnaire as part of my primary research in order to get information on my audience. This helped inform me on what they enjoyed and disliked about music video’s. Whilst coming up with the idea for my music video I bared the information I gathered in mind as the information is vital to making a successful music video.
1. .How old are you?
Between 13- 25
I distributed my questionnaires to a variety of different age groups. However i mainly focused on a younger audience because they are the age group we are going to aim our music video at.
2. Male or Female
2. Male or Female
50% male – 50% female
we're aiming the video at both a male and female audience therefore I made sure my questionnaires were evenly distributed.
3. what genre of music do you listen to?
35% Hip-hop RnB 30% pop 15% rock 10% jazz 5% indie 2%
Hip-hop, R&B and pop were the most popular proving that these are the genres young people like listening to. Typically jazz was unpopular this is because this music is aimed at an older audience. The results also show that indie music should be targeted at a niche audience, as there isn’t a mainstream audience out there that listens to it.
4. Name three of your favourite or what you would consider to be the most memorable music videos.
The two music video that kept coming up were Michael Jackson’s thriller and Katy Perry’s Last Friday Night (FGIF). The one thing these music video’s have in common is that they are both long FGIT is about 9 minutes long and Thriller is 14 minutes. They are so long because they show a clear narrative, which expands beyond the song. This leaves me to believe that audiences enjoy watching clear narrative based music videos.
5. What type of music videos would you prefer to watch
50% mixture 30% Narrative based 10% performance based 10%concept based.
This shows that audiences like watching a music video with a mixture of of types. This is most probably because they like a Varity of different things being shown as it makes the video less boring to watch. Narrative base was also quite popular proving that they enjoy when a story is being told through the music video.
6. Do you prefer to listen to music or watch it?
50% listen to it 50% watch it
This proves that there is an audience for music videos as many like watching them.
7. What conventions would you like to see in a pop music video?
Dark colours light colours Positive story line Negative story line
Most audience members liked light colours and and positive story line. These are typical conventions of pop music videos proving that audience’s don’t enjoy watching music videos that go against the norm of there genre.
8. Do you think pop video’s should have a positive moral.
40% Yes 60% No
This shows that audiences don’t really mind if music video are quite pessimistic, i believe this is because if the music video is a bit saddening then it would be different to most typical pop music videos.
9. Would you prefer to watch black and white music videos or ones in coulour?
5% Black and white 85% in colour 10%A mixture of both
this shows that there is not much of an audience for old fashioned black and white music videos, leading me to believing that audicnes nowadays like to see the use of bright colours and technology such as CGI. However some did say that they would prefer seeing a mixture of both black and white and colour, i believe that this is because it is not common in most videos; audiences like watching new features in music videos.
10. Does product placement put you of watching music videos?
60% Yes 40%
Most recent music video use heavily based product placement, which by my results prove to be of putting. However it does make companies and the artist more overall, but it should be done more subtly.
11. What do you enjoy about music videos.
The popular answer was; to see what the artist intended the song to be about.
These shows that our view on the song could change after watching the music video that goes with it, and that a music video should show a lot about a song.
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