Ellie Goulding - Magazine Advert

This is an effective magazine advert because it is obvious the artist has carefully thought about the title of the album 'Lights' and linked it with the main image by applying small lights around her hair. The brightness and colour of the lights make the image eye catching. The lights create a  of mystery and innocences which could reflect the type of music she produces and her personality. The bright lights also go with the saying 'bright star' suggesting that Ellie Goulding is a popular and talented artist therefore making her album worth purchasing.












The main image is one which is used for her album cover. The similarity creates product identity, as audiences will be able to recognise the album when shopping because its similar to the magazine advert therefore they will be drawn to it more.


The colours used throughout the advert are mainly gold and black. The colour gold connotes wealth, superiority and royalty whilst black is more formal, it suggests that these qualities are prominent in her album. The gold colour is also used as its a play o her name 'Goulding' which sounds like her name.

The typography is a bright gold colour which makes it stand out. A different, more curvy, font is used for the letters E and G this gives the typography more of a flow. Its also makes it different from the rest of the typography used, therefore her name is more noticeable which is vital as audiences have to remember her name for when they are buying her album. The rest of the copy is used to promote her album. Quotes and starts by respectable well know magazines such as 'Q Magazine' and ' The Idependent' are used to give credit to Ellie Gouldings work. The opinion of these magazines is trusted, especially the opinion of music magazines as they are experts in the industry,  therefore the audience is more likely to purchase the album as they believe it will reflect the decent quotes. The website for the album is also placed at the bottom of the advert in order for audiences to obtain more information about the album. The idea of cross media marketing is used by advertising the website in the magazine. Having the promotion online as well as in a magazine is an effective way of promoting the album to a mainstream audience, consequently the record label and artist receive more revenue.

The logo of the record label she is signed on to is printed at the bottom of the poster. The company is well know for producing well known artists therefore this makes Ellie Goulding appeal more the audiences, the log is also included for legislation purposes.