The font used for the artists name is considerably large compared to the title ‘Circus’ this is because Britney Spears is a well-established artist therefore her fans will be drawn tot the CD once the notice her name. To also make it stand out a bright colour is used. The style of the font makes it relate it relate to the title as it’s the type of font used in circus advertising. The cover is quite plain which acts as a voyeurism because there is nothing to distract the audience from the artist. The picture of Britney is also framed with starts to make it stand out the starts also create a sense of stardom and portray Britney as being glamorous a circus act. Britney is wearing a light pink tutu style dress, which is quite revealing making the male glaze evident. The light pink colour connotes purity and innocence, which is a typical portrayal of pop musicians. Britney’s pose is also very innocent but yet glamorous. Her locks golden locks and flawless skin make females audiences (especially teenage girls) envy and want to imitate her in order to live her luxurious lifestyle.
The back cover incorporates move of the circus theme by including a clown dwarf, cake and banner which has the song titles listed on it. Both Britney and the clown have a happy face expression creating an exciting atmosphere which a circus it meant to have. The male glaze is still prominent as Britney is seductively showing her leg. Bye having Britney reading a book and having the birthday cake it makes the picture childlike, which is also something associated with a circus as children are the ones most likely to enjoy it. This suggests that the album is aimed at a young audience.
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