Magazine Advert-- Florence and the Machine

The main image on the advert and the type of font used is same as the album cover, product identity is created by this so that if the advert appeals to the audience then they would recognise the album when they go to buy it. They have also decided to this specific image to bring across the artistic and quirky but yet serious feel which the image has. The image is in colour whilst the background is black, this makes the image the focal point for the audience which is important as the audience need to identify the artist when buying the CD. The artist feel to it also suggests that the album, like the image, is unique and a masterpiece.

The title of the band is written in a flowing, joint, handwriting type of font which makes it look feminine    liking in with the main image. The important information such as the album name 'Lungs' is printed in a simple font so that its easier to read. It also stands out because its in white on a black background. Popular songs on the album are included in the copy in order to persuade audiences into buying the album. The CD is aimed at a mixture of audiences. I believe its mainly aimed at adults as it is formal, dark and available in 'vinyl', which is mainly used by adults. However it is also available in 'Digital' format and a website for the album is offered suggesting a younger audience would also be interested.